Not everyone can become an Internet Marketing Expert. It needs training and years of experience in the field apart from acumen for Internet marketing. But if you do not know anything about Internet marketing and cannot afford to hire an expert right away, here are a few tips that would help you. These are the basics of marketing online. If you master these tricks, you get as close to becoming an expert.
Tips for Generating Traffic:
The first thing an Internet Marketing Expert would do is to list your website in all the major search directories. This is exactly what you should do. Google, DMOZ and Yahoo would be the first few to begin with. If your name is not registered in these places, you might as well have the best website in the world, but nobody would ever hear of it. Once this is done, your next step would be to actually promote your website. Start marketing through Google AdSense or Looksmart or other sites. You could also try to generate links to your website from other sites. Websites like Digg.com and Stumbleupon.com could be useful.
Tips on Marketing:
The Internet Marketing Expert will now advise something that is common to all marketing- ‘have a great offer’. This could be anything from a discount to a special offer. Most people like anything with the word “free” thrown in. So you could try having a free e-book to go with your product, or you could give free trial period for your product. If there are other products like yours available on the Internet, check out what your competition is doing. Try to come up with a better offer and do not run the similar offer, this will give you no advantage. Try something novel and unique.
Tips on Creating a Reputation:
Creating the trust and the right reputation is primary to the long-term success of any business. You don’t need to be an Internet Marketing Expert to know this. Display trusted signs like VeriSign or BBB online to show that you can be trusted. Always get a feedback from the client and if the feedback is good, ask for permission to use it as a testimonial on your website. When reliable testimonials are seen on the site, trust gets generated automatically. But make sure that all the testimonials are real and do not sound like self-promoting gimmicks.
Tips on Customer Satisfaction:
Only a genuine Internet Marketing Expert would venture into this area. But this is your business and customer satisfaction is all-important to you. If you do not want to make an overnight profit one day and vanish shortly, you might want to ensure that the customer is satisfied. First step towards this would be to guarantee that your product is genuine – a money back assurance would take care of this. Another step to customer satisfaction would be to get a feedback, as mentioned before. Try to improve on the negatives. With this sincerity you can be on the path to a better image for your website.